The story of the Bolla winery is the story of a family that revolutionised the wine market in the last century to become today one of the most internationally important Italian wine companies.

The winery was founded in Soave in 1883 by Alberto Bolla who, when still a child, developed a passion for wine, spending much of his time in the cellar of his parents Abele’s and Giulia’s tavern “Al Gambero” until he decided to start selling the local white wine to other taverns in Soave. The idea paid off and soon he had business as far away as Verona and even Venice where he opened a restaurant in 1902 with his brothers near the church of San Salvatore.

The 1930s marked a turning point for Bolla coinciding with the arrival in the company of Alberto’s oldest son, Giorgio, oenologist and admirer of wines of excellence.In 1931 when he understood the potential of the territory for producing quality red wines, Alberto opened a winery in Pedemonte in the heart of the Valpolicella Classica zone. Thus started the production of reds such as Recioto, Valpolicella and subsequently Amarone, in addition to the already renowned Soave whites which were still being produced in the original winery.

In the following years, their market continued to expand both in Italy and abroad and particularly in the USA where the Bolla brand became an icon of Italian taste and style. It’s said that the legendary Frank Sinatra wouldn’t even sit down at a restaurant table if there wasn’t Soave Bolla in the wine list!

Gruppo Italiano Vini completed the acquisition of the company in 2006 with the aim of preserving the values handed down by the various generations of the Bolla family based on quality, passion and respect for the territory.